Anne represents a variety of national and international clients in the field of media & entertainment, the creative and cultural sector, science and technology, as well as consumer brands.
Her clients value her analytical skills, sector knowledge and the outside perspective she brings to the table.
Anne regularly advises public figures and companies regarding reputation management. She is highly experienced in guiding and protecting her clients’ interests in case of publicity-sensitive investigations and proceedings and in expertly managing the communication with stakeholders.
Anne often speaks and publishes about her areas of expertise. Besides practising law, she is also a member of the supervisory board of the Plastic Soup Foundation.
International scientific research
Advising Microsoft in a complex multijurisdictional matter concerning high-profile scientific research & technology.
Moral rights architect
Representing the famous Dutch architect Wim Quist in legal proceedings concerning his copyrights and moral rights regarding one of his signature buildings.
Representation and advice to VPRO concerning allegations regarding press publications and TV programs.
Daily sparring partner on IP and advertising matters
Sparring partner and representation of McDonald’s in a variety of trademark, copyright and advertising related matters.
Damages of the audiovisual industry caused by illegal downloads
Representation of a collective rights society representing the television industry, against the Dutch government in respect of damages caused by illegal downloading.
Trademark litigation for Unilever
Representing Unilever in multijurisdictional trademark litigation about the validity and infringement of one of its consumer beauty brands.
Litigation concerning integrity investigation
Representing Amsterdam UMC and others in proceedings related to scientific integrity investigations, reputation and copyrights.
VMC • Association for Media and Communication Law
BMM • Benelux Association for Trademarks and Designs
AIPPI • The International Association for the Protection of Intellectual Property
VvA • Association for Copyright Law
Photo copyright and damages
'Photo copyright and damage assessment' (in Dutch), AMI 2019/6.
Anne is ranked by Legal 500 as a leading individual in Intellectual Property.
"Strong legal knowledge and very experienced."
"Very solution-driven and a delight to work with!"
"One of the many reasons why A-listers enlist Le Poole Bekema is for its refined blend of IP, media, privacy and commercial law expertise. The boutique dispenses insightful guidance, is a staunch advocate in contentious proceedings and is regularly instructed by global brands such as McDonald’s. Most recently, under the leadership of Anne Bekema, the group defended the fast-food giant in a multi-faceted trademark and copyright dispute involving a Dutch rapper who had filmed a music video on a restaurant site without permission. The founding partner and creative thinker is also called upon to shepherd brand-rich deals across the finish line."
Chambers & Partners
(TMT) “Anne Bekema often assists clients with mandates involving potential reputational damage, as well as broader reputation management matters. She also acts for clients on legal issues arising from investigative journalism and advises on contractual matters, such as production agreements. A client underlines that Anne Bekema "has a really lovely personality and always wants to think together to find a solution outside of court, but is a really good litigator as well."
(IP) “Anne Bekema moves up in the rankings on the back of notable activity in intellectual property infringement proceedings. She also advises clients on domain name disputes, trade mark opposition proceedings, trade secrets litigation and moral rights cases. Anne Bekema also has experience handling matters involving intellectual property rights in academic work.”
Media Law International - Tier 1
In the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister), Anne Bekema has registered 'Intellectual Property Law' as her legal practice area. Based on this registration, Anne is required to obtain ten training credits per calendar year in this legal practice area in accordance with the standards set by the Netherlands Bar.