Jesse Hofhuis
Profile
Jesse handles matters pertaining to all aspects of trademark law, in litigation before national and international courts, before the EUIPO and Benelux Office and as a strategic advisor. Most of his work is for large brand owners and innovative newcomers.
Jesse’s work on product design covers all relevant areas of law, copyright law, design law and unfair competition and a specific focus on trademark protection of product design.
Jesse is a specialist in the uncommon area of the moral rights of architects.
Representative Cases
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Louboutin’s red sole mark
Litigation protecting Louboutin's red sole trademark against invalidation actions and infringement.
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PROTECTION OF DR. MARTENS TRADE DRESS
Litigation for Airwair, the company behind Dr. Martens, against a plague of lookalikes, on the basis of copyrights, trademarks and tort.
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ARCHITECT’S MORAL RIGHTS
Litigation for architect Fons Verheijen against the €200mio renovation and expansion of the Netherlands Museum of Natural History (Naturalis).
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Red Bull
Representation and advice for the enforcement of the trademark portfolio of Red Bull, including against lookalikes, and counterfeit.
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Superhero protection
Representation of DC (Warner Bros.) to defend the look and feel of its iconic characters and their paraphernalia, including Batman, Superman and Wonder Woman.
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Swapfiets’ blue front tire
Advice and enforcement of an icon that originates from the streets of Amsterdam: the blue front tires of bicycle subscription service Swapfiets.
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Volvo
Litigation and advice for Volvo Trademark Holding against unauthorized resellers and service providers using Volvo's IP.
Professional Affiliations
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Marques
Member of the Programming Committee, Chair of the Annual Conferen in Stockholm 2024
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INTA • International Trademark Association
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BMM • Benelux Association for Trademarks and Designs
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AIPPI • The International Association for the Protection of Intellectual Property
Publications
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WORKS OF APPLIED ART AND BREXIT
Case comment on a judgment by the court of appeals of Arnhem – Leeuwarden on the consequences of Brexit for the protection of works of applied art of British origin.
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Parallel trade
Case comment on Bacardi/Seva (District Court The Hague 13 April 2016) on Boek9 (B914830) and IE-Forum (IEF16590).
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Annual overviews case law ECJ
Author of the Hofhuis Alkema Groen annual overview of all ECJ case law on Intellectual Property, Marketing & Media Law, 2016–2020.
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Trademark protection of product design
Case comment on CJEU Gömboc (C-237/19, 20 April 2020), published on Boek9 (B916034) and IE-Forum (IEF19183).
Recommendations
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Legal 500
Jesse is ranked in the ‘Hall of Fame’ of Legal 500.
“Jesse Hofhuis is passionate, intelligent, opinionated and creative. Not afraid to challenge the mainstream and is a fantastic strategist.”
“Jesse Hofhuis is one of the smartest lawyers I have ever worked with. Highly effective, pragmatic and creative negotiator who never loses sight of the bigger picture. In addition, a lot of fun to work with and highly approachable.”
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WTR1000
Jesse is ranked as ‘Recommended Individual’ in the Gold Band by WTR1000.
“Jesse has insightful opinions on trademark protection and does an outstanding job in defending valuable marks.”
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Chambers & Partners
Jesse is recommended in Band 2 for ‘Intellectual Property: General – Mostly Trade Mark/Copyright’.
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IP Stars (Managing IP)
Registration
In the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister), Jesse Hofhuis has registered ‘Intellectual Property Law’ as his legal practice area. Based on this registration, Jesse is required to obtain ten training credits per calendar year in this legal practice area in accordance with the standards set by the Netherlands Bar.
