Jesse handles matters pertaining to all aspects of trademark law, in litigation before national and international courts, before the EUIPO and Benelux Office and as a strategic advisor. Most of his work is for large brand owners and innovative newcomers.
Jesse’s work on product design covers all relevant areas of law, copyright law, design law and unfair competition and a specific focus on trademark protection of product design.
Jesse is a specialist in the uncommon area of the moral rights of architects.
Louboutin’s red sole mark
Litigation protecting Louboutin's red sole trademark against invalidation actions and infringement.
PROTECTION OF DR. MARTENS TRADE DRESS
Litigation for Airwair, the company behind Dr. Martens, against a plague of lookalikes, on the basis of copyrights, trademarks and tort.
ARCHITECT’S MORAL RIGHTS
Litigation for architect Fons Verheijen against the €200mio renovation and expansion of the Netherlands Museum of Natural History (Naturalis).
Representation and advice for the enforcement of the trademark portfolio of Red Bull, including against lookalikes, and counterfeit.
Representation of DC (Warner Bros.) to defend the look and feel of its iconic characters and their paraphernalia, including Batman, Superman and Wonder Woman.
Swapfiets’ blue front tire
Advice and enforcement of an icon that originates from the streets of Amsterdam: the blue front tires of bicycle subscription service Swapfiets.
Litigation and advice for Volvo Trademark Holding against unauthorized resellers and service providers using Volvo's IP.
Member of the Programming Committee, Chair of the Annual Conferen in Stockholm 2024
INTA • International Trademark Association
BMM • Benelux Association for Trademarks and Designs
AIPPI • The International Association for the Protection of Intellectual Property
WORKS OF APPLIED ART AND BREXIT
Case comment on a judgment by the court of appeals of Arnhem – Leeuwarden on the consequences of Brexit for the protection of works of applied art of British origin.
Case comment on Bacardi/Seva (District Court The Hague 13 April 2016) on Boek9 (B914830) and IE-Forum (IEF16590).
Annual overviews case law ECJ
Author of the Hofhuis Alkema Groen annual overview of all ECJ case law on Intellectual Property, Marketing & Media Law, 2016 – 2020.
Trademark protection of product design
Case comment on CJEU Gömboc (C-237/19, 20 April 2020), published on Boek9 (B916034) and IE-Forum (IEF19183).
Legal 500 – Tier 1
WTR1000 – Gold tier
“Jesse has insightful opinions on trademark protection and does an outstanding job in defending valuable marks.”
Chambers & Partners
Managing IP – IP Star for trademarks
In the Netherlands Bar’s register of legal practice areas (rechtsgebiedenregister), Jesse Hofhuis has registered 'Intellectual Property Law' as his legal practice area. Based on this registration, Jesse is required to obtain ten training credits per calendar year in this legal practice area in accordance with the standards set by the Netherlands Bar.